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Scandal in the EVOO World and How Pour Olive Stays on Track

Jun 26

EVOO Producers Are Misleading the Consumer

“'Made in Italy' label also misleading on Bertolli, Carapelli, Filippo Berio brands, lawsuits allege”

Salov North America Corp., maker of Filippo Berio olive oil, and Deoleo USA, which makes Bertolli and Carapelli, are mislabeling and misleading consumers. Here are few quick points revealing the issues:

· Their products lead you to believe they are either made in Italy or with 100% Italian olives

· They claim to be 100% extra virgin olive oil, which is the highest quality olive oil

· These brands are not meeting state or federal standards for the term “extra virgin”

· The product is being adulterated with other refined oils, making them less than 100% olive oil

· Oil is being packaged in clear plastic bottles, allowing the product to degrade, losing the health benefits you seek in olive oil!

Check out the article here.

The Answer? Ultra Premium Certified Extra Virgin Olive Oil, the Highest Quality Standard

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“Ultra Premium Olive Oil exceeds world standards for olive oil quality.
It is the freshest and finest olive oil in the world today.”

Pour Olive is proud to provide this fine olive oil. We have supplied it since we opened our shoppe 3 years ago. Here’s some info to keep in mind:

· UP grade exceeds all existing European, Italian, Spanish, Greek, North American, Californian, or any other standard for the grade known as extra virgin olive oil.

· The UP program is intended to promote Fair Trade practices and help create a demand for a higher quality product

· EVOO contains polyphenols which are antioxidants that help fight aging, inflammation, and cancer!

· The fresher your EVOO the more health benefits it contains.

Make Sure you know and fully understand what products you are buying. Pour Olive maintains a high standard everyday and only sources certified UP Extra Virgin Olive Oil. Help spread the word: Quality Matters!

Check out the UP site for more information


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